The passage of the Jobs Act on April 5, 2012 has ushered in a new era for the hedge fund industry. The last remaining part of the Jobs Act passing, fund managers are no longer limited to solely soliciting investors with whom they have a pre-existing relationship. Managers may now advertise and solicit on wide-spread basis – provided they only accept subscriptions from accredited investors.

While this new era of unfettered marketing will provide new opportunities, the competitive landscape to get noticed is likely to become all the more intense. Powerful marketing materials and web presence, fully integrated with a fund’s offering documents, will be essential to distinguishing your fund from the crowd.